Marketing Club Berlin + Macromedia University of Applied Sciences Campus Berlin present


International Virtual Conference | December 8th 2021

About this Conference


Working and studying from home, traveling less, becoming friends with people you only met virtually? Things that seemed far fetched b.c. (before Covid-19) have become „normal“ for many of us. But how sustainable are the pandemic-induced changes? Are we actually witnessing real changes and what role does the digital sphere play? During an international and interdisciplinary conference on December 8th we will take stock of the so called ’next new normal‘ and critically engage with current discourses surrounding media & communication, fashion, work and culture. The conference is being conceived by faculty members as well as students and is open to the general public. Taking on the format of a laboratory we will offer different formats like workshops, lightning talks, panel discussions and networking lounges.The conference will offer digital experiences for the audience, while the organizers and selected speakers will be on-site. Join the conference main room here via MS Teams.

meet our speakers

mercedes bunz

Cybernetics as a Way out of this World

Art historian, philosopher and journalist Mercedes Bunz is Senior Lecturer in Digital Society at King's College London. She has been extensively researching and publishing work on the digital transformation of knowledge.

marta peirano


Marta Peirano is a writer, journalist, and long time advocate for citizen privacy, government transparency, digital security, and community based infrastructure. She has been the Culture and Technology editor at Spanish national newspaper, and Deputy director for the last two years.

nele hansen

The New Local

How can local news media assess which content readers are actually willing to pay for? Dr. Nele Hansen is a professor of media management at IU International University of Applied Sciences in Germany. During her talk, she will share her perspective on media innovations and challenges for local news media.

max haiven


Max Haiven is a writer, teacher and Research Chair in Culture, Media & Social Justice at Lakehead University, Canada. In his books, he reveals his often radical viewpoints on financialization, revenge capitalism and social movements. During his talk he will deconstruct the concept of disinformation.

abiol lual deng

Hate Speech & Social Media

Abiol Lual Deng is a political scientist and international relations expert. Her work has centered around humanitarian assistance and conflict resolution, with a focus on eastern and central regions of Africa. During the conference, she will be moderating a workshop on the role of social media in crisis communication.

kristin hahn

Sustainability & Design

What are the origins of clothing and how can we develop more sustainable ways of creating fashion and design? Kristin Hahn, professor of fashion theory and history at Macromedia Hochschule Berlin and her research focuses, amongst other things, on answering these questions. She has previously taught at the Institute of European ethnology at Humboldt University where she also completed her PhD studies.

robert lehniger

Beyond Virtual Stages

Robert Lehniger studied visual communication and media design in Weimar and has since worked as a director and video artist. In his filmic works, stage productions, video installations and transmedia projects, he explores the interface of theater and digital media and plays with the forms of media storytelling in real space and online.

sarah marecek

Beyond Virtual Stages

Sarah Marecek was raised in Austria and moved to the UK to study European Theatre Arts at Rose Bruford College. She worked as an actor initially and later moved into working as a freelance casting director, specializing in discovering new voice over talents for commercials. In 2018 Marecek moved to South Africa and directed her first documentary "Waking Stellenbosch", chronicling the nationwide student protests and surveillance at the university. Currently, she is developing her second documentary film.

hannes putzig

Developing a Campaign to Promote the
COVID Vaccination

Hannes Putzig is the director of MR WOLF Consulting, a marketing consulting start-up of the VOK DAMS Group. After graduating he went to work for Volkswagen in Wolfsburg, Germany supporting the experiential marketing department. In 2013 he joined the department of VOK DAMS with a focus on strategic event communication. Hannes has developed and created a vast number of studies and concepts regarding 360° communication, digital / hybrid events and the activation of events and sponsoring deals for clients such as BMW, Commerzbank, Volkswagen, Lamborghini, BASF, and Swarovski.

thorsten doil

Developing a Campaign to Promote the
COVID Vaccination

Thorsten Doil studied economics at the HWR Berlin.
He's a partner at schönwiese.kommunikation, with a
focus on social media and online marketing. In addition, he works
as a consultant and investor in start-ups. At the Bundesanstalt für
Materialforschung und -prüfung (BAM) he is jointly responsible for the
preservation of art and cultural assets and oversees the network
for art and cultural asset preservation (N.i.Ke.). He has been lecturing
on topics, such as online marketing, IT security, and presentation
techniques at various universities.

our program


Welcome Address by Udo Bomnüter, Martin Lücke, Özlem Roden & Magdalena Taube (access via MS Teams)


Input I by Max Haiven Disinformation


Input II by Nele Hansen The New Local




Keynote Lecture: Mercedes Bunz Cybernetics as a Way out of this World


Interview: Marta Peirano (re)programming: strategies for self-renewal



13:30 – 15:30

Workshop I by Marketing Club Berlin Developing a Campaign to Promote the COVID Vaccination (access via MS Teams)

13:30 – 15:30 

Workshop II by Robert Lehniger & Sarah Marecek Beyond virtual stages? (access via MS Teams)


13:30 – 15:30

Workshop III by Abiol Lual Deng Social Media and Hate Speech (access via MS Teams)

14:30 – 16:00 

Workshop IV Kristin Hahn: Sustainability in Design (access via MS Teams)




Presentation & Panel Discussion with Astrid Friese & Magdalena Taube


Round-up & Farewell



awesome place for awesome people

digital change post pandemic society

Marketing Club Berlin

The Marketing Club Berlin – supporting organizer of this conference – has built a vast network of marketing experts, offering an array of know-how, ideas, and visions in this field. The conference „The Next New Normal“ ties in with the conference series „Medien, Marketing & More“ (2015-19) initiated by Udo Bomnüter and Thorsten Doil that was formerly organized by DEKRA | University of Applied Sciences Berlin and the Marketing Club Berlin.




Sponsoring + partners


08 / 12 / 2021


To register for this event visit: eventbrite

Copyright note
All Speaker images: Private
Conference images: Mario Sixtus, No Faces, CC By NC 2.0